The collaboration will offer powerful retargeting campaigns to mobile game developers and publishers that will not only attract new players to webshops but also boost revenue from existing players.
Global video game commerce company Xsolla revealed it has partnered with YouAppi, a mobile marketing platform catering to global brands aiming to expand their business.
This strategic collaboration is set to revolutionize the gaming market by providing highly effective retargeting campaigns that will not only attract new players to webshops but also enhance revenue generation from existing players.
The companies' combined efforts seek to aid video game developers and publishers in retaining, retargeting, and re-engaging mobile app users.
To achieve this, the partnership will build upon Xsolla Web Shop, which has already proven effective in boosting the average purchase amount, repeated purchases, and re-engagement with consumers who haven't recently played the game.
By collaborating with YouAppi, an expert in re-targeting and re-engagement solutions, Xsolla Web Shop will be able to assist Xsolla partners with re-engaging players, boosting revenue from their top segments, increasing ARPPU, and establishing lasting connections with their players.
You can learn more about Xsolla's partnership with YouAppi here. Also, don't forget to join our 80 Level Talent platform and our Telegram channel, follow us on Instagram and Twitter, where we share breakdowns, the latest news, awesome artworks, and more.