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21% Drop in March Console Sales

Although US retail sales for hardware and software in February was positive, the same couldn’t be said for March.

Although US retail sales for hardware and software in February was positive, the same couldn’t be said for March.

During the month of February, retail game sales were quite promising. However, a five-week report period released by NPD for March was anything but that. Sales in the overall industry were down 6% ($963.7 million), hardware sales fell 21% ($311.1 million), and software dropped 3% ($395.4 million). With all the bad news, there was some good news for February in terms of accessories which rose 15% ($257.2 million).

Even with these numbers, hardware systems for Nintendo have increased by 60% so far in 2015 and the 3DS is up 80% while at the same time Wii U is up 20%. Microsoft has not given such information, but Sony on the other hand is doing amazing. Here is what a representative of Sony said.

We are truly honored PlayStation 4 is the top selling console and #1 in software sales again according to NPD sales data for March 2015. PS4 remains the cumulative sales leader both globally and in the United States and we want to thank gamers worldwide for their ongoing support.

© NPD Group, 2015

According to NPD analyst Liam Callahan the decline in console hardware sales is the main cause for the March 2015 29% ($104 million) decline in sales. On the other hand, portable hardware went up by 71%.

In terms of software, the best sellers of the month were Bloodborne and Battlefield: Hardline. Along with this Mario Party 10 sold 290,000 units. In the end it looks like software sales continue to look healthy in its growth.

Source: gameindustry.biz

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