Professional Services
Order outsourcing

Apple Apologizes for Its Smashing iPad Ad

"We missed the mark with this video, and we're sorry."

Image credit: Apple

After the recent backlash over Apple's new ad video of iPad Air and iPad Pro models, people were extremely angry with the company for smashing the entirety of human artistic endeavor. If you missed it, make sure to take a look at our recent article here.

So, after a wave of criticism, Apple has come forward with apologies, saying that they "missed the mark" and the ad won't go live on TV.

"Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world," Apple VP of marketing communications Tor Myhren told Ad Age (via PC Gamer). "Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we're sorry."

Read the source on PC Gamer. Also, don't forget to join our 80 Level Talent platform and our Telegram channel, follow us on InstagramTwitter, and LinkedIn, where we share breakdowns, the latest news, awesome artworks, and more.

Join discussion

Comments 0

    You might also like

    We need your consent

    We use cookies on this website to make your browsing experience better. By using the site you agree to our use of cookies.Learn more