The CEO of Activision Blizzard is sure that the company's deal with Microsoft will be highly advantageous for both parties involved.
Image credit: Activison, Call of Duty
Recently, Microsoft finalized the deal with Activision Blizzard and formally acquired the company, making the $69 billion deal the largest buy-out in the game industry's history. In light of the agreement, Microsoft has acquired the rights to numerous franchises, encompassing a wide range of titles, such as Call of Duty, Diablo, Warcraft, Crash Bandicoot, Guitar Hero, Spyro the Dragon, Hearthstone, Lost Vikings, Overwatch, StarCraft, Heroes of the Storm, Candy Crush, and Soldier of Fortune. This acquisition significantly expands Microsoft's portfolio of intellectual properties in the game industry.
As for Activision Blizzard, in the latest interview with CNBC Television, Bobby Kotick, the CEO of the company, expressed his belief that the company's deal with Microsoft would be highly advantageous for both parties involved. Kotick stated that Microsoft's involvement would propel the company to new heights of development across various areas, showcasing the promising prospects that lie ahead.
Activision Blizzard's collaboration with Microsoft brings forth several notable benefits, one of which is the ability to allocate more focus toward its franchises. With Microsoft's support, the company envisions opportunities to develop remakes of the games released throughout the past three decades.
"I think one of the benefits of this combination is that we can take games that have been in the library for the last thirty years and actually remake them," shared Kotick with CNBC Television.
While no specific plans have been disclosed as of yet, Kotick remains optimistic about the prospects this collaboration holds. The CEO of Activision Blizzard also talked about the significant role that AI-based technologies would play in the future of game development. He highlighted how these technologies would greatly enhance the art and animation creation processes.
"I think AI is going to make games more accessible, I think it's going to make the creation of things like art and animation better. I think on phones, in particular, that have these AI processors you're going to see richer and deeper experiences that broaden the audience more," added Kotick.