ByteDance to Wind Down Marvel Snap Creator & Restructure Gaming Business

Nuverse hasn't brought as much profit as the TikTok creator hoped for.

ByteDance, the creator of the popular TikTok app, has decided to "restructure" its gaming business and wind down Nuverse, the developer behind Marvel Snap.

According to Reuters, ByteDance wants to move back from mainstream video games, and the decision could affect hundreds of workers involved in the gaming arm of the company. 36Kr says around 700 employees across its gaming arm will be impacted by this restructuring.

"We regularly review our businesses and make adjustments to centre on long-term strategic growth areas. Following a recent review, we've made the difficult decision to restructure our gaming business," its spokesperson said.

Reuters' sources say ByteDance will tell employees on Monday to stop working on unreleased games by December. The company will try to find ways to divest from already launched titles.

Nuverse's most famous game Marvel Snap reported $50 million in revenues in March and even won the title of the Best Mobile Game at The Game Awards 2022, but this was not enough, apparently, as its performance failed to impress ByteDance. 

The gaming company Ohayoo, whose games appear on Douyin – the Chinese version of TikTok – won't be impacted. Casual games on TikTok will also continue as usual.

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