Just 36% of PC Games Are Bought at Full Price

The latest Ultra PC Gamer Study surveyed about two thousand gamers aged 18 to 44 from the USA and Great Britain and revealed that half of them play games daily. Among the results, three-quarters of players find AAA games to be too expensive, with 87% considering discounts as an important factor in their purchasing decisions. The fact that surprises me the most is that only 36% of games are bought at full price, while 32% are acquired at a discount and another 32% are obtained for free.

The research also highlighted that 68% of respondents buy in-game content like battle passes and skins. Additionally, 75% regularly explore more affordable indie releases and purchase them from digital stores. Among these respondents, a third are attracted by the low cost, while 40% are drawn to the unique and creative solutions offered by indie games.

The survey also showed that 36% of gamers admit to struggling with discovering new games on PC, possibly because of the great number of releases each week. However, 94% of the surveyed gamers look at reviews before making a purchase, with YouTube being their preferred platform for discovering new games.

When it comes to digital stores, most gamers are familiar with Steam and Epic Games Store. Also, less than 20% of players are aware of other platforms such as GamesPlanet, Humble Store, and GOG.

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