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Mobile Anime Games Generated $17bn in Global Consumer Spending

Data.ai reports that mobile anime games generated $17 billion in global revenue in 2021. The top three highest-grossing games include Genshin Impact, Pokémon Go, and Uma Musume Pretty Derby.

Genshin Impact

According to a recent Data.ai report, mobile anime games generated $17 billion in global consumer spending in 2021 which represents a 6% year-on-year growth. The analytics firm noted that the classification of an anime mobile game is based on a title's art style – "isolating games with 'anime art style' as a feature, irrespective of game genre or subgenre".

The report reads that audiences for the mobile anime games accounted for $1 of every $5 spent on mobile games in 2021 across the app stores, although it points out that global usage penetration was less than 3%. The figures indicate that despite the audience may not be as large as users who prefer other genres, players of anime games are more engaged and spend more money on these games.

The analytics also claim that the Japanese market remains the largest one for anime games as it generated 55% of mobile anime game spending in 2021. However, its market share has decreased by 9 percentage points since 2018 because of the growing popularity of anime games around the globe (especially in South Korea, the UK, and the US).

Pokémon Go

In 2021, global downloads of mobile anime games increased by 15% compared to the previous year, and 50% compared to 2018. In South Korea, downloads were up 170%, in the UK, they increased by 30%, and in the US, downloads were higher by 40%. Consumer spending grew 85% in South Korea, 75% in the UK, and 70% in the US compared to 2018.

Data.ai also provided the list of ten top-grossing games by global consumer spending last year. Genshin Impact was the highest-grossing game worldwide followed by Pokémon Go and Uma Musume Pretty Derby. Other games on the list include Fate/Grand Order, Monster Strike, Dragon Ball Z Dokkan Battle, Puzzle and Dragons, Dragon Quest Walk, Arknights, and Dragon Ball Legends.

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