LogInIt is trying to find what makes Nintendo unique.
Nintendo
AI advancements opened the gates for the gold rush in the game industry and many other areas. Ubisoft, Electronic Arts, Hasbro, and other companies see potential in the technology and plan to embrace it.
However, Nintendo is not one of them. Speaking about its museum in Kyoto, Japan, showcasing the 135 years of its history, Shigeru Miyamoto – designer, producer, and game director – said that the company wishes to continue following its own, unique way.
“It might seem like we are just going the opposite direction for the sake of going in the opposite direction, but it really is trying to find what makes Nintendo special,” he told The New York Times. “There is a lot of talk about A.I., for example. When that happens, everyone starts to go in the same direction, but that is where Nintendo would rather go in a different direction.”
This sentiment repeats Nintendo president Shuntaro Furukawa's words earlier this year: the company is aware of generative AI, but it will do without it: "We have decades of know-how in creating optimal gaming experiences for our customers, and while we remain flexible in responding to technological developments, we hope to continue to deliver value that is unique to us and cannot be achieved through technology alone."
This sounds fair, considering how one of the problems of gen AI is intellectual rights infringement, and Nintendo is known for being really, really, really against it.
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