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Shutterstock To Start Selling AI-Generated Images

The stock images provider announced the extended partnership with OpenAI that will see the integration of DALL-E 2 into the Shutterstock platform.

Provider of stock images Shutterstock announced that it has extended its partnership with OpenAI to integrate the AI lab's text-to-image model DALL-E 2 into the platform. According to the company, the integration will be launched "in the coming months".

In addition, the company revealed that it is launching a fund set to compensate artists whose creations were used to train text-to-image AI models, noting that it wants to "ensure that the generative technology that drives innovation is grounded in ethical practices." This move follows a widespread concern regarding the use of artists' images in training AI models without creators' consent.

As reported by The Verge, Shutterstock is also banning the sale of AI images that were not generated using the DALL-E integration as the platform can’t validate the model used to create the content which is why it can’t be sure who owns the copyright.

In a statement to the outlet, Shutterstock spokesperson said that there were a "lot of questions and uncertainty around this new technology, specifically when it comes to the concept of ownership" noting that the company believes that "because AI content generation models leverage the IP of many artists and their content, AI-generated content ownership cannot be assigned to an individual and must instead compensate the many artists who were involved in the creation of each new piece of content."

This isn't the first time when Shutterstock and OpenAI work together. According to the companies, their collaboration started in 2021, with OpenAI's CEO Sam Altman noting that images and metadata sold by Shutterstock to OpenAI were "critical to the training of DALL-E."

You can find Shutterstock's announcement here. Also, don't forget to join our Reddit page and our Telegram channel, follow us on Instagram and Twitter, where we share breakdowns, the latest news, awesome artworks, and more. 

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