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Take-Two Boss Believes AI Won't Be Able to Make a Better Grand Theft Auto

Take-Two CEO Strauss Zelnick thinks that AI will "raise the bar" in the game industry but won't be able to challenge top games like GTA.

Take-Two CEO Strauss Zelnick shared his thoughts on generative artificial intelligence and its potential to transform game development saying that while he anticipates that it could help save some costs, he doubts that it will significantly alter game development or give competitors the ability to challenge Take-Two's top titles.

During an investor call on Monday, Zelnick was asked about his thoughts on the newest advancements in AI and machine learning. He started his reply by noting that, first of all, while AI stands for "artificial intelligence", "there is no such thing as artificial intelligence" (via Seeking Alpha).

Still, Zelnick admitted that he's "really excited" about the current progress in AI and machine learning, including with ChatGPT and other advances in AI. However, he added that he doesn't believe these technologies will impact the overall cost structure of the business but rather they will "raise the bar."

"I do think that we'll be and others will be creating tools that will enhance our development and probably reduce some of the costs for what we have to do today," Zelnick told investors. "But I don't think you're going to see it have an effect on the overall cost structure of the business, because I think it will just raise the bar."

Speaking of ChatGPT in particular, Zelnick likened it to how college students can use it to the advent of the hand calculator.
"When I was a kid, there was no such thing [as a hand calculator]. I hate to admit, but it's true. So I had to do math longhand. And then hand calculators came along and parents were up in arms that thought, 'Oh, kids won't have to learn math anymore. And the answer is yes, you still have to learn math, turns out. You absolutely have to learn math. Like you have a tool that makes it easier to do. And ChatGPT is the same thing."
He concluded by saying that AI technologies can help "do really interesting things more efficiently" and will encourage companies to "do more" and "be even more creative" but reassured that Take-Two's game development studios need not worry about being replaced by a bot capable of solely creating video games adding that some attempts to use AI for game development will be made, but they won't be successful.

"It's not going to allow someone to say, please develop the competitor to Grand Theft Auto that's better than Grand Theft Auto, and then they will just send it out and ship it digitally and then that will be that. People will try, but that won't happen," he said.

What's your take on the future of game development and generative AI's place in it? Do you agree with Zelnick's vision?

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