LogInThe company is establishing its roots in the South Asian region.
A publishing subsidiary of Embracer Group, THQ Nordic, has established a new office in Singapore. The new entity will be tasked with catering to the South-East Asian market, specifically being responsible for public relations, marketing, and securing of the SEA content region.
The targeting region includes markets in Malaysia, Thailand, Taiwan, Indonesia, Philippines, Singapore, Hong Kong, and Vietnam, according to the announcement.
The Singapore office will be led by SEA social media manager Graeme Ching and managing director Winson Lo who previously served as a senior sales manager at Ubisoft in South-East Asia.
"This region is one of big, open hearts and wonderful gaming fans. There is no better time than now to pick up our controllers, warm up our PCs and get to know this avid community," Winson Lo said commenting on the news.
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The Singapore office is THQ Nordic’s second subsidiary in Asia, following the incorporation of THQ Nordic Japan KK in October 2019.
"Building on the success of our Japanese office, the next logical challenge to take on was entering the greater ASEAN region," said marketing director at THQ Nordic Philipp Brock. "With almost half of the world’s gamers located here, establishing a footprint poses not only a daunting challenge but a wholly exciting one as well. Plus and as always: our interest is long-term orientated, not just a quick pleasure".
You can learn more about the Singapore entity here. Also, don't forget to join our new Reddit page, our new Telegram channel, follow us on Instagram and Twitter, where we are sharing breakdowns, the latest news, awesome artworks, and more.