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In June, 50.3% of revenue came from non-games, while five years ago, games accounted for more than two-thirds of total spending.
Sensor Tower has published its Q2 2022 data digest, where it announces that U.S. spending on non-game apps has topped the money spent on games on App Store for the first time ever.
By June, App Store's share from apps reached 50.3% of the revenue, while just five years ago, games accounted for more than two-thirds of total spending on the U.S. App Store.
The boost in revenue is partly connected to subscriptions. In Q2 2022, 400 apps generated at least $1 million in consumer spending, up 900 percent from 50 apps in Q2 2016, according to Sensor Tower.
The report also found that U.S. app spending overall declined for the first time as the market "corrected to the atypically high spend seen in the early months of the pandemic."
Sensor Tower also shared some other statistics. The most downloaded non-game app worldwide was TikTok, for the eighth time in the past 10 quarters. It was followed by Instagram, Facebook, WhatsApp and Snapchat. TikTok had 187 million downloads in the quarter.
The most popular game in the quarter was Subway Surfers, with more than 80 million downloads. Overall, it was downloaded 1.8 billion times across the App Store and Google Play.
China was the larger contributor to iOS gaming revenue, while India was the biggest market by downloads.
Check out the full report here.