27% of Apps May Be Shut Down Due to Tightening Ad Regulations

According to the new Bango research that was conducted with 300 UK and US app developers and app marketers, 27% of apps will close as ad regulations tighten. The report explains that changing government regulations and "privacy-conscious" consumers may affect user acquisition leading to what Bango calls it "App-ocalypse".

Bango's survey has shown that 64% of developers believe that attracting new users was easier before General Data Protection Regulation. 62% of respondents also shared that they are concerned about the impact of IDFA restrictions on user acquisition, while 65% said they are worried about how Google removing third-party cookies will influence their user acquisition.

The report claims that now we’re in a situation where new users have become unreachable, and the survey shows that 62% of developers now do not understand how to attract new paying users when privacy changes come into force.

While app developers worry about their future, the report claims that the majority of them still realize the need for the changes with 64% of respondents agreeing that user privacy must be the top priority for their businesses in 2022.

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