A Comprehensive Guide on Publishing Transmedia Video Games
Newzoo has published a new research, providing an overview of trends, success factors, and market insights related to transmedia IPs in video games.
Newzoo has recently published a new guide, exploring the phenomena of transmedia IPs in video games. In game development, transmedia IPs (TIP) are video games based on IPs from outside the game industry, with Hogwarts Legacy being one of the most recent examples.
In the guide, Newzoo provided an in-depth overview of success factors, sharing market insights related to TIP in video games, explaining how TIP performs against native game IP, comparing free-to-play and pay-to-play TIP titles, and covering essential trends to see whether investing in TIP is a worthy path to success. Additionally, the team discussed the history of transmedia IP in the game industry, detailed current the state of transmedia IP in the video game market, and provided multiple data graphs and charts that illustrate the points.
"While TIP comes with the massive benefit of an existing audience hungry for more of their favorite IP, there’s always the potential for failure (and lots of contractual obligations to the original IP holders)," reads the article. "Knowing the trends helps to understand which types of games and which genres still have opportunities for your transmedia IP concept and how the market may react based on what’s come before. After all, where there’s nostalgia, there’s (almost) always a gaming audience willing to pay for one more chance to re-live or carve out new experiences with their favorite IPs."
You can read the full guide here. Also, don't forget to join our 80 Level Talent platform and our Telegram channel, follow us on Instagram and Twitter, where we share breakdowns, the latest news, awesome artworks, and more.
