Digital is responsible of 46% of Activision total net revenue
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Digital is responsible of 46% of Activision total net revenue
6 February, 2015

The latest financial results from Activision show that Destiny and Hearthstone brought over $850 million in non‐GAAP revenue in 2014. These products fully rely on sales of digital content.

Activision’s Q4 non‐GAAP net revenues were registered at $2.21 billion, which is a little bit lower than $2.27 billion in Q4 2013. The net revenues stood at $1.58 billion. The same period last year brought Activision $1.52 billion.


For the whole 2014 (non‐GAAP) net revenue for Activision was $4.81 billion. It is considerably higher than $4.34 billion for 2013. On a GAAP basis, net revenues were $4.41 billion, lower than last year. The operating cash flow of Activision was $1.3 billion in 2014.

Investors of Activision are really happy as they got 50% more revenue per share than last year.


Digital sales were also big in 2014. Digital was responsible for 46% of the Activision total net revenue ($2.20 billion).

Hearthstone and Blizzard helped the company to welcome 40 million registered players. The studio brought $850 million in non‐GAAP revenue. Last year Activision also launched a new franchise Destiny which was reasonably successful and managed to generate a great amount of money through DLC sales. The publisher plans to grow its stable of blockbusters to ten franchises. Right now there are about five big game series at Activision’s disposal, including Call of Duty and World of Warcraft.

World Of Warcraft Warlords of Draenor sold 3.3 million copies in 24 hours. The game’s total subscription base rose to 10 million by the end of 2014. Hearthstone has 25 million registered players.

via Gamesindusty


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