LogInA cloud-based AR, VR, and 3D presentation platform, BRIO XR, has announced it is joining Adobe to contribute to the company's Creative Cloud 3D authoring.
The co-founder of BRIO XR, Dave Cardwell, has shared the news via a LinkedIn post on Monday. "I’m excited to share the news that my team at BRIO XR has entered into an agreement to be acquired by Adobe," said Cardwell. The financial terms of the deal were not disclosed.
Currently, the BRIO XR team is working on designing augmented reality as well as other immersive experiences including its web-based, no-code platform for authoring and publishing interactive experiences. The company notes that before the deal is closed, its existing users will "have plenty of time" to be able to transition their tech. It also shared that the users can log in on the platform until May 1, 2022.
Cardwell thanked BRIO XR users for their trust and support and expressed the belief that once they learn more about Adobe, they'll find that they "share [his] enthusiasm" for joining the company.
"Adobe is an industry leader in 3D & Immersive content. Its products like Substance 3D and Aero enable leading games, e-commerce experiences and augmented reality environments. What’s more, Adobe leads by example when it comes to its values through its aspirations for making 3D & Immersive experiences more accessible," shared Cardwell. "The BRIO XR team is proud to ... contribute to Adobe’s incredible work, building more innovative and accessible 3D & Immersive creation tools and e-commerce solutions."
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