The bear's model was used in the 2022 Super Bowl Doritos commercial.
Have a look at this extremely-realistic 3D model of a bear unveiled by VFX and Grooming Artist Jesus FC. According to Jesus, this model was made for the 2022 Super Bowl Doritos ad by the Untold Studios team. The artist was responsible for finishing up the hero level and for the late stages of the grooming process made using a template from Creature Garage, Jesus' learning platform that contains courses on creature dev and grooming, as a base for groom and sim export. The early stages of the grooming process were completed by Grace Davison. The project's description states that the artists utilized SideFX's Houdini to create this bear's realistic fur.