Getty Images & NVIDIA Introduce "Commercially Safe" Generative AI

Generative AI by iStock offers advanced inpainting and outpainting features.

Getty Images released Generative AI by iStock, an "affordable and commercially safe" generative AI tool trained on its library of licensed images. It allows users to create new images and edit existing ones.

The service is powered by NVIDIA Picasso, a foundry for custom AI models, and provides visuals with iStock’s standard $10K legal coverage and usage rights.

“Using AI, creatives gain the ability to produce anything they can imagine. Our own VisualGPS research shows that 42% of SMBs and SMEs are already using AI‑generated content to support their marketing efforts. Our main goal with Generative AI by iStock is to provide customers with an easy and affordable option to use AI in their creative process, without fear that something that is legally protected has snuck into the dataset and could end up in their work,” said Grant Farhall, iStock’s Chief Product Officer. “Our AI Generator is easy to use, produces relevant and high‑quality visuals, and is backed by our legal protection so customers can now safely use this new service, in combination with our amazing pre‑shot library, to elevate their work.”

Image credit: Getty Images

Apart from this release, Getty Images is also making advanced inpainting and outpainting features available through APIs, launching on iStock and Getty Images soon. 

According to The Verge, Generative AI by iStock targets small and medium businesses that need to find stock photos and will cost $14.99 for 100 prompts, with each prompt generating four images.

Companies have been trying to find ethical ways to generate images using AI so that such models wouldn't be trained on projects belonging to someone else, and this service seems to address this concern. However, allowing the creation of new images based on those that already exist might reduce contributors' income, so I'm not sure how this initiative will be met.

Find out more about it on NIVDIA's and Getty Images' sites and join our 80 Level Talent platform and our Telegram channel, follow us on InstagramTwitter, and LinkedIn, where we share breakdowns, the latest news, awesome artworks, and more.

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