LogInThe new parts of the company will support NBA 2K.
2K revealed they acquired HookBang, an Austin-based video game team that will join Visual Concept. Financial terms were not disclosed. The division will be called Visual Concepts Austin. It is said to operate from a to-be-announced new location in the Austin, Texas metropolitan area. The studio plans to hire hundreds of developers to support NBA 2K, plus the Company’s expanding publishing business.
HookBang was originally founded in 2012 as a solutions-based collective of engineers, artists and designers that provide full-service software design and development for brands, agencies and technology companies. They will now provide art, design, and engineering support for NBA 2K21.
"Working with a studio as prominent as Visual Concepts on NBA 2K21 was an extraordinary opportunity for HookBang," said Frank Roan, CEO at HookBang. "Formally joining Visual Concepts and 2K allows us to accelerate our impact on the product, the company and the Austin development community."
"NBA 2K is a vital part of 2K’s publishing business and the larger video game industry, as well as a fixture in global pop culture lexicon," said Greg Thomas, President at Visual Concepts. "We have made many investments in NBA 2K over the years, each of which has helped us reach new heights. HookBang has partnered with us on NBA 2K for the past couple of years, and we’re pleased to welcome its talented team to the Visual Concepts family."
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