LogInA new Xsolla and Airbridge integration links mobile campaigns to web shop purchases, giving developers a unified view of player and revenue data.
As more players use web shops to top up balances, buy virtual goods, or access exclusive offers, these transactions represent a growing share of total game revenue. However, until now, developers have faced challenges in measuring the contribution of their mobile marketing efforts to web-based spending. The new integration transmits purchase data from Xsolla Web Shops directly to Airbridge as secure server-to-server events. This enables Airbridge to attribute each transaction to the correct installation source or campaign, providing a comprehensive view of player behavior and campaign performance.
By combining mobile and web data, developers gain insight into how user acquisition and re-engagement campaigns drive off-platform monetization. The integration helps track how players move from mobile apps to web shops, ensuring that purchases are correctly linked to the marketing activities that influenced them. With this information, developers can assess which campaigns attract high-value users and which channels contribute most effectively to overall revenue.
The system also enables a more accurate calculation of player Lifetime Value (LTV) by combining in-app and web-based purchase data. This unified approach allows teams to measure Return on Ad Spend (ROAS) across both mobile and web platforms, providing a clearer understanding of player engagement and retention.
The collaboration reflects a broader shift in the gaming industry toward direct-to-consumer (D2C) models. Web shops offer developers more control over branding, pricing, and customer relationships while providing players with greater convenience. By treating Web Shop purchases as in-app events, Xsolla and Airbridge ensure that every transaction contributes to the same set of performance metrics used to evaluate mobile activity.
This integration gives developers a consistent view of where players originate, how they spend, and which campaigns are delivering sustainable results. With access to unified data, teams can refine their growth strategies across both mobile and web platforms, aligning marketing investment with measurable outcomes.
The partnership between Xsolla and Airbridge represents a significant step toward integrating mobile and web ecosystems within the gaming industry. Developers using Xsolla Web Shop can now gain a comprehensive, data-driven understanding of how marketing activity translates into long-term player value and revenue.
To learn more about how this integration can support your mobile growth strategy, book a meeting with an Xsolla expert. Last week, we reported that Türkiye’s gaming industry is projected to continue growing, with a forecasted $3.33 billion in revenue by 2025 and reaching 25.4 million users by 2030. As part of this growth, Xsolla joined Deloitte Türkiye and Lorien Accelerator to support the Gaming Awards at the Deloitte Technology Fast 50 Türkiye 2025 Program, recognizing the country’s leading developers and innovators.