Microsoft Clarifies Gears of War E-Day Trailer Drama

You need to be very careful with what you say on the internet, but it might still not help, and Geoff Keighley now knows it better than anyone.

Several days ago, we saw a great cinematic trailer for Gears of War: E-Day. The Coalition managed to make it smooth right in Unreal Engine 5, and Keighley praised the trailer on X/Twitter saying it was "a CG from Blur Studio, using in-game assets from UE5." 

It looks innocuous, but he was harshly criticized for downplaying The Coalition's efforts and downgrading the in-game footage to just CG. Xbox marketing director Guy Welch clarified that the trailer was developed by Blur hand-in-hand with The Coalition "with in-game models, textures, environments and props that players will see in the final game."

When I saw it, I thought it was a pretty vague answer. People were wondering if the trailer was made in real time, if what they saw was what they would get when the game is out. After all, achieving something like this in-engine in real time is a great feat that requires a lot of expertise and technical capabilities.

Eventually, Microsoft chimed in and answered this burning question: "The Gears of War: E-Day trailer was made in collaboration across The Coalition, Blur Studios and GNet developed using in-game models, textures and environments – all captured in Unreal Engine 5. It was not captured in real time as some have suggested."

Now we can finally put it behind us, leave Keighley alone, and focus on Gears of War: E-Day.

E-day is a prequel to the first Gears of War, set 14 years before its events, introducing Locusts that are more "mysterious, formidable, and overwhelming." It doesn't have a release date yet, but it will be out on PC and Xbox Series X/S.

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