The company will now take 12% starting August 1.
Microsoft announced they decided to lower its revenue share for PC games on the Microsoft Store starting August 1. They will change the percent from 30% to 12%.
"Game developers are at the heart of bringing great games to our players, and we want them to find success on our platforms," Xbox Game Studios head Matt Booty said. "A clear, no-strings-attached revenue share means developers can bring more games to more players and find greater commercial success from doing so."
30% has previously been a common standard used by Valve's Steam, Apple's App Store, and Google Play. In recent years, developers and different platforms decided to reimagine the policy, so many teams have already decided to reduce the percent.
As for Apple and Google, they have recently decided to lower their share to 15% for the first $1 million of revenue. What do you think about the latest move in this story? Who's next to lower the share?