MY.GAMES and Google Announce Game Drive 2.0 with $30M Investments

MY.GAMES Venture Capital (MGVC) and Google have launched the second season of their joint business acceleration program for mobile game developers. The first season was launched in November 2020, offering EMEA developers free consulting services, including expert evaluation, key metrics analysis, recommendations on step-by-step improvements, as well as advice on scaling and international expansion. 

AMA Sessions hosted by Experts from Google and My.Games: 

On the 30th of September, 16:00 CEST, MY.GAMES and Google invite everyone interested in mobile game development to join AMA sessions. You are welcome to bring your questions, as the expert teams will discuss different aspects of game development and answer your questions. To join the conference and talk to industry leaders you don't need to be an expert in mobile game development. 

Join the 2nd AMA session for: 

1. Expert evaluation
Assessment and feedback from MGVC and Google on marketing, producing, and game design.

2. Product analytics
Recommendations on optimization of mechanics, gameplay, marketing metrics, and key project metrics.

3. Networking
One-on-one online meeting with Google and MGVC experts, access to analytics tools, help with publishing, and project scale.

Game Drive 2.0 also includes: 

• Global Uplift support with scaling their businesses 
• Project assessment and analysis of its business potential
• Consulting and recommendations for product improvement
• Google experts’ evaluation of the project, focused on launching in international markets.
• Individual Feedback Sessions. 
  
  

During the live session on the 30th of September at 16:00 CEST, you're welcome to ask any questions that will help you to kickstart your game. 

MGVC allocates $30M for investments in studios and projects that have shown the potential:

The teams will also be able to significantly improve their results with the help of funding. MGVC and Google recognize that to succeed in mobile development teams need support in other areas like game design, infrastructure, user acquisition, data, analytics, and how to work across the different platforms. The long-standing partners have set up Game Drive with the core objective of developing the mobile gaming ecosystem and providing game developers with advice on best practices and expertise.

The accelerator format will allow gaming studios to present themselves to a group of experts, get feedback and advice on how to grow further and faster. Game Drive will also allow MGVC and Google to identify untapped talent from anywhere in the EMEA regions.

Bring your project for funding: 

Mobile developers with games in early access or MVP on Google Play based in any EMEA region can sign up, and up to ten successful applicants will secure a place on the 2021 Game Drive program. MY.GAMES and Google will tailor their focus depending on each individual studios’ requirements and all the participants will take part in Game Drive Demo Day in November and receive one-to-one support sessions. Where relevant developers could be in receipt of financial investment drawn from the joint pool of $30M USD provided by MGVC. 

The Game Drive program launched in 2020 helped numerous studios bring their titles into the mobile ecosystem:

During season one, teams from MGVC and Google reviewed more than 40 applications from developers based in Italy, France, Germany, the UK, Kuwait, Spain, Russia, and other countries. After careful consideration, 8 projects were short-listed and their authors were invited to take part in a closed-door conference. Experts from Google and MGVC provided their comments and gave advice on what to improve in the projects, and held private meetings with the developer teams for discretion.
The shortlist of Season One finalists included games like Warfronts: Battle for Toria (Sand Forge Games), Big 6 Hockey Manager (Big 6), Wasteland Punk (Try Hard Games), Order of Fate (Studio 3), and others.

To apply for Game Drive 2.0 please follow this link. The teams at MGVC and Google are keen to encourage people from ALL regions of EMEA to apply and be the candidates for the funding in 2021.

Also, don't forget to join the AMA session on the 30th of September, please fill the form here to receive a free invitation.