Nintendo: Mario on Smartphones?

Nintendo is officially using its beloved stars of the franchise to be in smartphone games.

miitomo-gameplay-80lv

Miitomo is Nintendo’s first mobile game, however, Nintendo never fully intended to use their franchise in mobile arena. Tasumi Kimishima, Nintendo’s President, said that “we believe that smart device users will enjoy Miitomo as we are offering Nintendo IP called Mii with which anyone can feel an affinity.”

Nintendo is planning to release four more smartphone apps after Miitomo by March 2017. By doing this they can popularize existing IP and expand and develop new character IP, Shinya Takahashi, general manager of Nintendo’s game development division said.

So the basic strategy is to meet smartphone audiences on the devices that they prefer, with Nintendo’s IP, and it will be an aggressive strategy. Miitomo isn’t aggressive like a Zelda game but it is geared towards LINE-loving mainstream mobile users.

The active use of Nintendo IP is our strategy for the sake of Nintendo’s game software business of the dedicated game systems and, from now on, of the smart device business too

Source: gamasutra.com

You might also like

1
2
3
4
5

A Week After "Basically Announcing" Minecraft 2, Notch Basically Cancels It

Instead, he and his team will focus on the previously-announced retro-style roguelike.

+2

Discord Gets Sued Over Alleged Anti-Consumer Practices

The plaintiffs claim the platform has intentionally made it overly difficult to cancel subscriptions.

+1

News

Rumor: Possible Release Date for Grand Theft Auto 6 Revealed

A video game store from Uruguay appears to have disclosed the launch date for the gaming industry's most anticipated title.

+2

Landscape Auto Material for UE4
by VEA Games
Landscape Auto Material is a flexible autopainting material for Unreal Engine 4 Landscape component. When you are drawing the topology of your landscape, proper material layers are drawn automatically!
Winter Environment
by ANGRY MESH
Winter Environment is a Unity package ready to be used with Unity Engine. Contains additional shaders with which you can adjust the snow amount on trees, grass and props.