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Roblox Will Let Creators Keep Almost All Money from Sales

Only if they sell to other creators though.

Roblox is soon going to allow asset creators to keep nearly all of the money they get from selling content to other creators.

At the Roblox Developers Conference 2023 (via The Verge), the company revealed that the revenue from sales will go to the makers excluding taxes and payment processing fees. Just to be clear, the change will affect the Creator Marketplace and not the Marketplace for players seeking avatar items.

At the moment, creators selling assets on the Creator Marketplace get only 70% of the price. 

Additionally, Roblox will let players buy and sell stuff in dollars instead of Robux, its virtual currency, so Roblox won’t take platform fees from any non-Robux sales.

“We’re starting small, but our hope is to build a vibrant economy of creator-to-creator exchanges,” Roblox chief product officer Manuel Bronstein and CTO Daniel Sturman said. “We want to help creators of all sizes diversify the ways they can earn, and pass on cost efficiencies in the form of savings or higher payouts where we can.”

Image credit: Roblox Corporation

Moreover, the company will let creators offer subscriptions within their experiences and choose which features they make available as a subscription model, although in this case, Roblox will take a 30% fee.

All of these decisions are meant to give more financial freedom to Roblox creators and will be implemented next year. Find out more about it here and join our 80 Level Talent platform and our Telegram channel, follow us on InstagramTwitter, and LinkedIn, where we share breakdowns, the latest news, awesome artworks, and more.

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