Samsung and Sony Pictures have revealed an exciting project for Spider-Man fans – the Spidey Tracker, an interactive experience powered by Samsung Galaxy.

In Spider-Man: Brand New Day, the fourth installment in the MCU Spider-Man film series, premiering on July 31, such a project was used to help locate Spider-Man and was developed by character Ned Leeds, portrayed in the movie by Jacob Batalon. Now, fans can experience it in real life through a custom website.

The Spidey Tracker comprises real-world campaign moments, which include cast appearances and interviews, spotlighting live activations, content drops, hidden easter eggs, and fan-submitted sightings. The website offers a large-scale interactive campaign, and fans can follow Spider-Man sightings and engage with the story in real time, while connecting to a shared community experience.

The collaboration extends beyond the campaign – Samsung devices are in action in the film itself, with Spider-Man using the Galaxy Z Flip and Ned Leeds operating the Galaxy Z Fold and Galaxy Watch.

Watch the trailer:

Check out the Spidey Tracker here and find more on its X/Twitter page. Also, subscribe to our Newsletter, join our 80 Level Talent platform, and follow us on Twitter, LinkedIn, Telegram, and Instagram, where we share breakdowns, the latest news, awesome artworks, and more.

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