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Sega Is Considering Launching Its Own Game Subscription Service

Sega's president has shed light on the plans to make the Japanese gaming giant "really shiny again."

Shuji Utsumi

Following the news that Sega has decided to delist some of its Classics games, including the Sega Mega Drive and Genesis Classics and Dreamcast Classics, from digital storefronts like Steam, Xbox, Nintendo Switch, and PlayStation, it’s reported that the Japanese video game company is considering launching its own game subscription service. 

Shuji Utsumi, Sega's president and also CEO of Sega America and Sega Europe, talked about this idea in an interview with BBC. He said: 

"We're thinking something - and discussing something - we cannot disclose right now." 

Although no specific details are shared at this moment, the way it works would resemble Netfix’s subscription model — to grant access to certain games to subscribers who pay a monthly fee. 

If the idea comes into reality, Sega will join the team of other industry giants such as PlayStation, Xbox, Electronic Arts, and Ubisoft to offer subscription-based services. 

Utsumi became the new boss at Sega in January this year. In this interview, Utsumi also talked about the status of the company and the future plans he had in mind. Looking back at its prestigious history, Utsumi said, "Sega has a great RPG group, Sega has amazing IPs, Sega is a really well-known brand.” But somehow, it has been "losing confidence." He is obviously eager to bring that confidence back, "now is not the time to be defensive - but more offensive."

"I want to make Sega really shiny again," he said.

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