Snapchat Launches Lens Studio

Snapchat has launched Lens Studio, a powerful Mac and Windows desktop app created to design and build AR Snapchat Lenses. The app gives developers, creators, and brands the tools to create and distribute their own Snapchat augmented reality experiences. The Studio comes with templates and guides to get started with AR and provides a scripting API to code unique interactive experiences.

Since first launching Lenses over two years ago, the team has created over 3,000 Lenses. The thing is that you can create your own Lenses.

Every consumer using the Lens Studio can now build World Lenses for Snapchat. Basically, you create 2D and 3D objects that live “in the world” within the rear-facing Snapchat camera. Users can distribute Lenses by using a unique Snapcodes or deep links generated within the Lens Studio.

The team has also partnered with seven AR development agencies that will create both face and World Lenses for advertisers.

Lens Studio is a project of the Camera Platform team at Snap.