The report highlights massive global demand for multiplayer gaming, stating that 77% of gamers play multiplayer games. Additionally, it also reveals the importance of social factors in both influencing purchase decisions and fueling engagement in games.
Today Unity released the Unity 2022 Multiplayer Report, to help developers better understand both player demand and preferences for multiplayer games. This report shows that more than half of the global population (52%) now play games and a majority of those gamers (77%) play multiplayer games. Additionally, it also reveals the importance of social factors in both influencing purchase decisions and fueling engagement in games. The report reinforces that social factors play a critical role in driving purchasing decisions and overall engagement for a multiplayer game. When it comes to choosing a game, after genre, the most important considerations are whether friends are playing the game (34%) and the ability to chat with friends in game (31%). The most important features for the enjoyment of a game are the ability to quickly join a game with others (36%) and matchmaking with others at the same skill level (33%).
The report also spotlights other key areas of player preferences:
- Multiplayer gamers are playing without walled gardens - 91% of real-time multiplayer gamers play crossplay games.
- Both core and casual gamers will invest in their games - Over half of all multiplayer gamers (61%) purchased game downloadable content in the thirty days before being surveyed.
- Genre does not determine whether a game reaches a core or casual audience - While core audiences index slightly higher on traditional multiplayer genres, casual gamers aren’t restricted to specific game types like card and puzzle games.
“Multiplayer games are not only tremendously popular but they’re also more varied and diverse than ever before,” said Jeff Collins, SVP of Engineering, Operate Solutions, Unity. “From small-scale co-op to large scale battle royales, to everything in between, gamers are gravitating towards different ways to engage and play with one another, making a seamless social experience table stakes for any multiplayer game. With UGS’ multiplayer solutions, we are equipping developers and studios of all sizes with the best service offerings to deliver stable, scalable, and customizable experiences to connect players across any type of multiplayer game.”
The report draws on data collected by Unity in Q3 2021 and again in Q3 2022 through an online survey of multiplayer gamers in the US, UK, Korea, and Japan, which represent four of the top six countries in gaming revenue. Responses were collected from approximately 1500 gamers, with the data set consisting of 50% core gamers (gamers who spend at least four hours per week playing multiplayer games in any combination of the following traditionally multiplayer genres: Shooter, MOBA, MMO, racing, sports, or fighting), and 50% casual gamers (gamers who spend at least two hours gaming per week, of which at least 30 minutes is playing multiplayer).
Based on the data obtained from the report, the Unity team also announced the release of new self-serve features for both Game Server Hosting (Multiplay) and Matchmaker will help developers more quickly and effectively build and launch multiplayer games. For more information you may visit this website.