LogInThanks to the fully-branded web shop powered by Xsolla Web Shop, the studios aim to enhance player experience and LTV.
Xsolla has officially announced the launch of the officially branded Web Shop for MARVEL SNAP, developed by Second Dinner. Built on Xsolla's Web Shop for Mobile Games platform, this next-gen direct-to-player solution offers a streamlined, reward-filled experience that enhances player engagement and supports the studio's long-term LiveOps strategy.
The redesigned Web Shop represents a significant next step for MARVEL SNAP as the studio strengthens its direct connection with a global player base. Developed in close collaboration with Xsolla's Expert Team, the shop emphasizes player choice, convenience, and exclusive rewards, all in line with the visual identity and gameplay fans expect from MARVEL SNAP.
This upgraded experience introduces several new features and launch-specific offerings, such as a fully branded UI consistent with MARVEL SNAP's in-game look, Web Shop launch promo code redemption, bonuses, and web-exclusive offers. It also includes integrated LiveOps tools, time-limited offers and dynamic rewards, event synchronization, daily gifts and seasonal pass alignment, and enhanced analytics and A/B testing for real-time performance optimization.
At launch, players can take advantage of several limited-time offers, including the global promo code WEBLAUNCH, which unlocks one Premium Mystery Variant and one Premium Mystery Border, and a Boosted Daily Free Claim, providing 200 Credits per day throughout the launch month.
"As we took publishing in-house, one of our top priorities was creating more direct ways to connect with our players and deliver value outside the app stores," said Matt Wyble, General Manager at Second Dinner. "Xsolla helped us build a Web Shop that feels native to the SNAP experience while giving us the tools to offer better rewards, smarter promotions, and more meaningful engagement."
"Second Dinner's decision to build a branded, global Web Shop reflects what more developers are discovering: direct-to-player commerce isn't just viable, it's valuable," commented Xsolla's Chief Strategy Officer, Chris Hewish. "From seamless payments to real-time optimization tools, this collaboration showcases what happens when powerful technology meets passionate game makers."
Key benefits at launch include support for over 1,000 localized payment methods through Xsolla Pay Station, LiveOps tools, continuous content updates synchronized with in-game events, and a dedicated expert team to ensure long-term performance. You can explore the MARVEL SNAP Web Shop and view current offers starting June 10 by clicking this link.
You can also learn more about building a branded Web Shop here.