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As part of its latest quarterly release, Xsolla has announced significant enhancements to its offerings, unveiling a comprehensive feature set aimed at driving higher profit margins and increasing user Lifetime Value (LTV) through its direct-to-consumer toolkit.
This update includes the launch of a certified Parental Controls solution, ensuring safer gaming experiences for younger audiences while empowering developers to manage in-game transactions more effectively. Xsolla is also expanding its payment solutions in Cambodia and Indonesia, integrating localized methods to help developers tap into these rapidly growing markets.
The newly updated Xsolla Web Shop meets the needs of game developers at every stage of web shop creation and operation, whether they are seeking a quick solution to launch web sales or looking to build a complex, customized portal for their players. With Xsolla Web Shop, developers can provide their audience with a seamless and personalized experience, making it easier to attract more players while increasing retention and engagement.
"Our commitment has always been to provide developers with the best tools for success," said Berkley Egenes, Chief Marketing Officer and Growth Officer at Xsolla. "These new advancements in our Web Shop solution are more than just innovations; they've been tested in real-world conditions, helping our partners achieve incredible results. We don't just create solutions; we refine them continuously to ensure mobile game developers can maximize their potential in an ever-changing industry."
Xsolla Web Shop Features And Capabilities Include:
- Web Shop LiveOps – A range of tools from introductory discounts to rewards, exclusive, time-limited offers, and flexible complex and personalized sales strategies to help convert visitors into buyers, increase purchase frequency, and boost average transaction value.
- Website Portal Builder – A comprehensive tool for creating branded, game-like multi-page websites. It automatically generates assets, content, and news feeds, with the flexibility to launch and start earning instantly and then scale to custom designs of any complexity.
- Authentication – Fast and seamless login through familiar methods, from standard login options (e.g., user ID) to custom systems and seamless login flows via a direct link, enhances conversion to active users.
- Catalog Management – This feature enables centralized management of in-game item catalogs, supporting all types of items and allowing for seamless import, grouping, localization, and regional pricing. This functionality provides a highly flexible experience, ensuring easy alignment with other game platforms for cohesive cross-platform item management.
- Social Package – Capability centered around referral programs and incentives, loyalty programs, group purchases, and other features to help attract new audiences to the Web Shop and enhance retention and repeat purchases.
The novel Parental Controls solution offers game developers an integrated way to safeguard young gamers while enabling parents to manage and control their children's access to digital payments, ensuring secure transactions.
Developed in partnership with PRIVO to meet the growing demand – especially on platforms where younger players are more vulnerable to excessive spending – Xsolla's suite of Parental Control tools empowers developers to comply with global regulations while giving parents enhanced visibility and control over in-game transactions. By integrating this feature, Xsolla addresses critical concerns about protecting children from unauthorized or excessive purchases, fostering a safer gaming environment for families worldwide.
Xsolla Parental Controls Key Features Include:
- Age Gating – Accurately verify users' ages to ensure compliance with regulations and protect minors from unauthorized transactions.
- Guardian Consent & Real-Time Notifications and Approval – Allow guardians to receive instant email or SMS notifications to approve or reject transactions initiated by minors, providing an additional layer of security and control.
- Comprehensive Transaction History – This option displays all transactions in the guardian's Xsolla account, offering complete transparency and ease of monitoring.
- Spending Limits – Enable guardians to set specific spending limits and permissions for minors, tailoring the experience to fit their family’s needs.
Last but not least, Xsolla announced the expansion of its payment solutions in Cambodia and Indonesia, providing access to localized payment methods tailored to each region. This initiative aligns with Xsolla's broader strategy to strengthen its presence across Southeast Asia (SEA) and support game developers in effectively monetizing and distributing their games in these rapidly growing markets.
In Cambodia, Xsolla introduces eight new payment methods, including internet banking options and digital wallets tailored to the preferences of Cambodian users, thus covering up to 90% of the payments market. In Indonesia, Xsolla is introducing several new payment methods to help game developers tap into the country’s vast gaming market, with over 185 million gamers out of a population of 275 million.
"Xsolla's commitment to empowering game developers to access new markets is central to our mission. By introducing localized payment methods in Cambodia and Indonesia, we provide our partners with the tools they need to succeed in these dynamic and rapidly growing gaming environments. This expansion is part of our ongoing efforts to support developers globally and help them overcome payment challenges," said Chris Hewish, Chief Strategy Officer of Xsolla.
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