Overview:
Xbox is looking for a Senior Product Marketing Manager to lead go-to-market efforts for a beloved RPG franchise. This is a unique opportunity to shape the next chapter of a globally recognized series and connect millions of players with unforgettable experiences.
Responsibilities:
Studio Partnership
- Collaborate closely with game development teams throughout the product lifecycle.
- Influence product milestone reviews with marketing insights.
- Champion the product story across the broader Xbox organization.
Audience Alignment
- Translate research into actionable insights.
- Develop segmentation, targeting, and positioning strategies.
- Clearly define and communicate with the target audience.
Business Management
- Monitor market trends and adapt strategies accordingly.
- Provide expert analysis on current dynamics and future opportunities.
- Guide investment decisions with data-driven recommendations.
Brand Identity
- Lead brand strategy from research through launch.
- Create strong identity systems and effective briefs.
- Understand asset development timelines and key brand touchpoints.
Go-to-Market Execution
- Drive global go-to-market plans across platforms and product lifecycle stages.
- Lead cross-functional teams including Xbox, studio partners, and external agencies.
- Leverage your knowledge of digital marketing channels to build awareness and drive purchase intent.
Preferred Qualifications:
- 3+ years experience launching and managing consumer-facing products in gaming, entertainment or related industry
- 3+ years experience analyzing market trends to guide strategic investment recommendations
- 3+ years of experience working cross-functionally with product, studio, marketing or related teams
- Master's Degree in Marketing, Business or related field
- 5+ years of video games marketing experience, ideally console and PC
- Ability and desire to work onsite with studio and Xbox teams in Redmond, WA
- Passion for gaming and entertainment
- Ability to perform within a matrixed organization
- Project management skills and ability to manage multiple initiatives simultaneously with attention to detail
- Verbal and written communication skills
- Proven success leading and partnering with studio and creative teams
- Experience delivering results in a cross-functional organization
- Creative and strategic thinking
