logo80lv
Articlesclick_arrow
Research
Talentsclick_arrow
Events
Workshops
Aboutclick_arrow
profile_loginLogIn

Activision Blizzard's Microtransactions Brought $5.1b to the Company

The company hit the record of in-game purchases revenue, reaching $5.1 billion making up 61% of the company's total net bookings. Such great results in microtransaction revenue could contribute to Microsoft Gaming's future.

Activision Blizzard hit a new sales record, reaching $5.1 billion from in-game spending in 2021. According to the financial report, during last year, the company also generated $8.8 billion in net revenue, $2.7 billion in net income, and $2.3 billion in operating income.

In-game purchases that include microtransactions, DLC purchases, and subscriptions made up 61% of the company's total net bookings. Although Call of Duty Vanguard sales decreased, Activision still managed to achieve this record.

The company highlighted that during the fourth quarter of 2021, the company saw a boost in monthly active users, reaching 371 million. Besides, the King division driven by the growth of Candy Crush had a record performance surpassing $1 billion annual operating income.

With the Activision results, it becomes clearer why Microsoft is intended to buy the company. With microtransactions and mobile gaming, Microsoft will be able to bolster its ambitions with the Game Pass service as well as with live services, content IP, and monetization.

You can learn more about Activision Blizzard's financial results here. Also, don't forget to join our new Reddit pageour new Telegram channel, follow us on Instagram and Twitter, where we are sharing breakdowns, the latest news, awesome artworks, and more. 

Error
(2000-0001)

Join discussion

Comments 0

    You might also like

    A Week After "Basically Announcing" Minecraft 2, Notch Basically Cancels It

    Instead, he and his team will focus on the previously-announced retro-style roguelike.

    Discord Gets Sued Over Alleged Anti-Consumer Practices

    The plaintiffs claim the platform has intentionally made it overly difficult to cancel subscriptions.

    Rumor: Possible Release Date for Grand Theft Auto 6 Revealed

    A video game store from Uruguay appears to have disclosed the launch date for the gaming industry's most anticipated title.
    • Unkempt Flagstones
      by Stan Brown

      100% procedural material made in Substance Designer.

      Error
      (2000-0001)
    • 800+ Hard Surface Custom shapes (300+ Cheatbrushes)
      by Mels Mneyan

      Error
      (2000-0001)

    We need your consent

    We use cookies on this website to make your browsing experience better. By using the site you agree to our use of cookies.Learn more

    ×