Apple May Have Registered "Reality" Trademarks for Its AR/VR Headset

Apple may be staking claim to potential names of its long-rumored AR/VR headset ahead of its launch.

As reported by Bloomberg, applications for the names "Reality One", "Reality Pro", and "Reality Processor" were filed in multiple countries including the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay.

If Apple is indeed behind those trademarks, "Reality One" and "Reality Pro" could be theoretical naming options for the actual headsets, while "Reality Processor" might be an M2-based chip designed for the headset that will reportedly feature 16 gigabytes of memory as well as additional processing technology designed for high-resolution VR and AR graphics.

While the filings were not made directly by Apple, there are still hints that it is the Cupertino-based company that may have filed the applications as they follow the same pattern Apple used in the past, like relying on law firms to claim brand names.

For instance, in May, trademark filings emerged for the "realityOS" name. These applications were filed by an unknown company called Realityo Systems which registered the trademark with the United States Patent and Trademark Office (USPTO) in December 2021.

However, the evidence suggests that Realityo Systems is a shell company as it is registered at the same address as Yosemite Research LLC, the company which Apple apparently used to register the trademark "Monterey" days before WWDC 2021.

There are similar clues with the new filings as well. The three trademarks were all registered to a shell company called Immersive Health Solutions LLC which, according to Bloomberg sources, was incorporated in February. Meanwhile, Immersive Health Solutions itself was registered by another shell corporation named Corporation Trust Co. which is often used for filings by firms that look to avoid publicity.

Additionally, trademarks registered in the US, Canada, and New Zealand were made by law firms that Apple has used in the past. 

Apple's mixed reality headset has been rumored for years. It is said to feature a micro OLED display and Apple's new powerful M2 chip, with some sources saying that it may feature a multi-chip setup. The latest rumors also suggest that the new device might enter the market in 2023.

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