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Brands Share Playful Responses to Sony's Digital-Only Announcement

Imagine digital pizzas and energy drinks in PNG.

A couple of days ago, Sony announced that new PlayStation games will be released only digitally, with physical disc production for new games ending in January 2028.

The announcement sparked significant reaction online, with many players voicing concern over the decision. A new petition titled "Don't Kill the Disc: Tell Sony to Keep Physical PlayStation Games" has also emerged, asking Sony Interactive Entertainment to reconsider its plans.

In a surprising turn, several brands started a trend, sharing humorous statements playfully riffing on Sony's announcement about going digital-only. Companies like Domino's, KFC, RESPAWN, and others have joined it – imagine digital pizzas, furniture, beverages, and more.

Have fun checking out:

Digital companies, in reverse, addressed the backlash about digital-only releases the other way and "aligned" their services to a physical-only format:

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