LogInWunderman Thompson Intelligence found that over half of Gen Z want brands to focus on creating strong feelings and memorable experiences.
Integration of interactive 3D content into marketing strategies is a new trend for non-gaming brands. The opportunities presented by 3D virtual content are extensive. They can be implemented in fields like fashion, real estate, tourism, and education.
By developing virtual items, interactive product configurators, and AR/VR experiences, brands can differentiate themselves from competitors and offer customers unforgettable experiences. Virtual 3D models allow customers to interact with products in real time, viewing them from all angles. This increases confidence in the buying process and leads to higher engagement, with 3D content on websites driving up to 400% more engagement than static images.
According to Wunderman Thompson Intelligence, 65% of Gen Z individuals preferred a world where brands prioritize evoking an emotional response and creating unforgettable experiences.
Luxury brands aim to tap into the massive user base of platforms like Fortnite and Roblox to increase brand visibility and improve their brand image. Even though these new generations are still too young to buy products of luxury brands, the goal of big companies can be to establish early connections with potential future consumers, building brand loyalty from a young age.
Want to learn more about the ways non-gaming brands are transforming virtual reality? At 80 Level, we create market research reports that help developers, studios, publishers, and investors make smarter decisions. Go to our Gumroad page, where you can find our most valuable reports on the gaming industry.