Consumer Spending on Mobile Games Reached $22bn in Q1 2022

According to the recent Data.ai report, consumers spent $22 billion on mobile games in the first quarter of 2022. The figure represents a significant increase over 2 years – the pre-pandemic levels of gaming spending grew 42% compared to Q1 2020.

The report reveals that gaming represents the majority of consumer spending on mobile with 73% of consumers spending on Google Play, and 60% on iOS. It is also said that average weekly downloads in games have increased 45% from Q1 2019 to Q1 2022. The analysts forecast that the total number of downloads will reach 14 billion in the first quarter of 2022.

However, gaming doesn't prevail in the overall download space as it does in consumer spending. The analysts noted that games accounted for 44% of all Google Play downloads, and 28% of all iOS downloads.

The US, China (iOS only), and Japan remain the largest markets for consumer spending in games across Apple's and Google's app stores. Although, Taiwan, Turkey, and South Korea (for Google Play) and China, Taiwan, and Hong Kong (for iOS) are showing the best results in terms of growth as consumer spending largely increased across these markets compared to Q4 2021.

Speaking of the most popular games, Data.ai noted that Garena's mobile battle royale Free Fire, the title that had previously accounted for the majority of downloads in 2021, also became the most downloaded game of the quarter. Genshin Impact, meanwhile, took the No.1 spot in consumer spending.

You can learn more about the mobile gaming market's results for Q1 2022 here. Also, don't forget to join our new Reddit page, our new Telegram channel, follow us on Instagram and Twitter, where we are sharing breakdowns, the latest news, awesome artworks, and more.