LogInThis change firmly integrates the event into the gamescom brand family and strengthens its presence in the international gaming industry.
"I am delighted about devcom’s upgrade in positioning and its inclusion among the key gamescom sub-brands. We’ve had an incredible, exciting and at times very challenging journey with devcom over the years. Right from the start, people kept asking, ‘So you’re the game developer side of gamescom?’ That is why we decided to add the subtitle, The official game developer conference of gamescom. Now, everyone gets it – everything related to developer content happens at gamescom dev – which I think is awesome!", says Stephan Reichart, Managing Director of game events GmbH and organizer of the devcom developer conference.
"The devcom developer conference has rapidly grown into one of the world’s most important events for game developers. It has become a key pillar of the gamescom family. By renaming it gamescom dev, we aim to create greater synergies with the other gamescom formats and tap into new opportunities through closer integration with the gamescom brand world. This will take our success story to the next level.", says Felix Falk, Managing Director of game – The German Games Industry Association and co-organizer of gamescom
“Renaming the conference to gamescom dev allows us to fully integrate it into our unified, globally recognizable brand architecture. The new name is short, clear and understood worldwide, ensuring high recognition. This allows us to communicate more directly with our target group and emphasizes the strong connection to gamescom,” says Oliver Frese, COO and Managing Director of Koelnmesse.