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The ad for Mercedes-Benz might change the way we see car presentations in the future.
Mercedes-Benz released the first car commercial shot entirely in Unreal Engine. There were no actual cars or LED walls involved, but the result still proved to be pretty realistic.
"A key aspect of the production was the use of a virtual camera rig, which simulated a physical cinema camera on a real set in Unreal Engine, without the need for a virtual LED Wall studio or an actual car. This innovative approach of using a virtual camera production (VCP) highlights the potential for expanding virtual production techniques in the advertising industry," said the ad's director Søren Schaller.
The video is a joint effort of many professionals, look them up if you like what you see.
- Agency: Team X / Antoni Berlin
- Managing Directors: Marcell Francke, Daniel Dürbeck
- Account Director: Tamara Bösch
- Account Manager: Carolin Bremer
- Creative Director: Daniel Duhn, David Kaufmann
- Art Director: Sandra Uthmöller, Kateryna Tkachenko
- Copy Writer & Script Development: Gaia Bonetti
- Creative Producer: Eric Hansen, Marjorie Jorrot
- Production: BWGTBLD GmbH
- Executive Producer: Julian Holland
- Producer: Philipp Weinrich
- Head of Development: Leonor Alexandrino
- Directors Assistant: Ais Brady
- Directors Assistant: Ivi Rangelov
- Director: Søren Schaller
- DOP: Jan David Gunther
- Post Production Editing: BWGTBLD GmbH
- Editor: Matthias Graatz @matthias_graatz from
- Post-Production VFX, Unreal, Online: bEPIC GmbH
- Managing Director: Martin Herzberg
- Producer: Lion Graf
- VFX Supervision: Sebastian Zilius, Radoslaw Jamrog
- Digital Artists:
Alexander Bollgoehn, Alizee Leroy, Benjamin Sugar, Birger Schirrmeister, Chris Bleier, Chris Weingart, Dario Spinelli, David Schäfer, Felix Höhne, Florian Friedmann, Hannes Dreyer, Hannes Gerl, Jasmin Papadimitriou, Marina Henzel, Mario Borgmeier, Martin Krischanitz, Max Kuper, Michael Eichner, Mihai Nicula, Milan Braune, Paul Pislea, Paula Blesa, Phillipp Edner, Rebecca Neuer, Sebastian Örtel, Stefan Evrard, Stefan Müller, Tino Waschke, Tobias Teupel, Tony Dorfmeister - Sound Studio: Staub Audio GmbH
- Producer Sound & Engineer: Moritz Staub
- Sound Design: Moritz Staub, Karin Pallier
- Colour Grading: Berkan Ustalar
- Music: amp GmbH
Such an approach may lead to the industry changing the way it uses game and render engines in advertising.
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