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Focus Entertainment Is Changing Its Name to PulluP Entertainment

It's the second time the company has changed its name.

Image credit: Mundfish, Atomic Heart

Starting April 1, 2024, Focus Entertainment, a French company known for publishing the A Plague Tale series, Atomic Heart, and many other games, will undergo rebranding and get a new name, PulluP Entertainment.

According to the company's latest financial earnings report, Pullup Entertainment will consist of three main teams. The first, Focus Entertainment Publishing, will be led by Jon Bert, Deputy Managing Director. The Arcade Crew will be overseen by Dotemu CEO Cyrille Imbert and will specialize in indie and retro games. Lastly, the Studios branch will comprise Focus-owned teams like Deck13, Streumon, Twelve Tenths, Leikir Studio, Blackmill, Dovetail, and Carpool Studio.

Image credit: BlackMill Games, Isonzo

The company has also scheduled the following releases for the fiscal year: an enhanced version of Atlas Fallen developed by Deck 13, expansions for the as-yet-unreleased Expeditions: A MudRunner Game by Saber Interactive, updates for Void Crew, Atomic Heart, Cross Blitz, Train Sim World, Train Simulator Classic, and Isonzo.

Image credit: Hutlihut Games, Void Crew

Adding to that, Focus Entertainment plans to release Warhammer 40,000: Space Marine on September 9, 2024.

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