How Stray Has Made a Real-Life Impact on Cat Rescue Efforts

A non-commercial public broadcaster PBS has recently released a charming story revealing how Stray, the adventure game from BlueTwelve Studio, helped animal shelters in raising funds.

The journalists interviewed representatives from various charitable organizations around the world to learn about their initiatives related to the game.

One of the people interviewed by PBS was Raphael Almeida, a volunteer at the Brazilian shelter Gatos De Francisca, who shared that he hosted Stray charity streams after purchasing and trying the game himself. Almeida said that he did not reach out to the game's publisher, Annapurna Interactive, for promotion or social media exposure. Despite this, he was still able to raise a significant amount, equivalent to the cost of spaying 25 cats.

Another person who had his own Stray fundraising initiative was a streamer who chose to remain anonymous. "You may say I was asking if there were any local streamers that wanted to charity stream the game and I felt like I was going to be a perfect fit," he shared.

The streamer said that he expected to raise a maximum of $200, so he was surprised that he managed to surpass this goal within 20-30 minutes of starting the broadcast, ultimately raising over $1,500 and donating it to the shelter.

Publisher Annapurna Interactive itself also held several charity events – it helped the Nebraska Humane Society animal shelter raise around $8,000 and sponsored a $4,000 Stray Cat Relief Fund walkathon.

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