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Take a look at Logo Rank – an AI system developed by Brandmark that considers your logo and helps with its design. The tool is trained on over a million logo images to give you tips and ideas. It can also be used "to see if your designer took inspiration from stock icons."
Logo Rank judges images' uniqueness, legibility, color/contrast, and overall look and then gives them a rating based on these criteria.
- Uniqueness – this metric is based on the similarity of the logo to our library of 1M+ icons. The ideal logo design is visually unique, easily distinguished from stock images and other common shapes.
- Legibility – a strong, bold silhouette is the hallmark of a great logo - it ensures that the logo can be recognized low resolutions, from afar and on mobile devices.
- Color/Contrast – color and contrast can help draw attention to your brand. Although color is very subjective, color psychology is one of the most effective ways to establish brand positioning. We recommend that every logo have at least some color component.
- Overall – ultimately, these are simple rules of thumb - there are many well-designed brands that don't adhere to these standards. Knowing when to depart from the norm comes down to human judgement, which is still beyond current AI.
Brandmark provides different tools to help with design: Color Wheel automatically colorizes logos, illustrations, wireframes and other graphical art; Logo Crunch uses computer vision to make your high-res logo legible at lower resolutions; Font Generator creates unique font pairings from Google fonts.
Check out Logo Rank here and don't forget to join our Reddit page and our Telegram channel, follow us on Instagram and Twitter, where we share breakdowns, the latest news, awesome artworks, and more.
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