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Marvel's Spider-Man Could Have Been on Xbox

The head of Marvel Games revealed that back in 2014 he approached both Sony and Microsoft to release Marvel games on consoles, although Microsoft turned down the offer.

Recently, it became known that Marvel discussed a possible partnership on publishing its IPs with both Microsoft and Sony. Executive VP and head of Marvel Games Jay Ong revealed it in the History of Video Games book volume 2 which was published back in 2021, but quotes from it began to spread online only at the end of May 2022.

The book reads that after the hire as Marvel's vice president of games in May 2014, Jay Ong was tasked with translating Marvel's box office success to games. He had to find reliable and talented partners capable of creating successful games for existing franchises and "who hadn't adopted the 'crappy licensed games' mentality."

According to Ong, only three companies fit the description he wanted: Sony, Microsoft, and Nintendo. However, Nintendo was developing the games based on its own IPs, so Ong approached the other two companies with an offer.

"Being from console first-party in my past, I pinged both sides, both Xbox and PlayStation, and said, 'We don't have any big console deals with anyone right now. What would you like to do?'," Ong recalled.
Xbox, however, refused to cooperate, as the company also wanted to focus on developing its own franchises. So, Ong ended up meeting with PlayStation executives in August 2014 to discuss a possible partnership whereby Sony would develop a big-budget IP Marvel game in the vein of the successful Batman Arkham. That game eventually became Insomniac Games' Spider-Man.

Although prior to the Sony deal, Marvel cooperated with Activision which, with the exception of 2003, released at least one Spider-Man game a year, so Marvel had to approach the company to terminate the contract early. Ong noted that the negotiations went through saying it was a "mutually beneficial deal".

"When we shook hands on it, they asked, 'So what are you going to do with this IP after you get it back?' I said, 'I'm going to find a better home for it.' They replied, 'Good luck finding your unicorn.'," Ong said.

The "unicorn" eventually became Insomniac Games, which at the time of development was not yet a Sony-owned studio, but collaborated with the company for a long time and released popular and successful PlayStation exclusives like the Ratchet & Clank and Resistance series.

Insomniac was a great choice for developing Spider-Man games, especially taking into account that the studio's most recent game at the time was Sunset Overdrive which was a fast-paced game that featured an acrobatic style of combat that could be adapted for a Spider-Man game.

Sony acquired Insomniac Games after the successful Marvel's Spider-Man. Later, the developer released a Miles Morales spin-off, and currently it is working on two new projects: a Spider-Man sequel and a separate game about Wolverine.

You can find the extracts from the book here. Also, don't forget to join our new Reddit pageour new Telegram channel, follow us on Instagram and Twitter, where we are sharing breakdowns, the latest news, awesome artworks, and more.

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