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Microsoft Renames Bing Chat to Copilot

The AI chatbot is now available everywhere under the same name.

Image credit: Microsoft

Microsoft introduced its ChatGPT-powered Bing in February, and this chatbot will always be remembered, although perhaps for the wrong reasons. Almost right away, it started showing signs of an existential crisis and saying it was conscious. Of course, this passed quickly, and in March, the company presented Copilot, a set of AI-powered tools for Microsoft 365 applications. The AI was later integrated into Edge and Windows 11, but now, you'll have a chance to use it in your browser.

As reported by The Verge, Microsoft has rebranded its Bing Chat, and it has joined the Copilot family.

“Bing Chat and Bing Chat Enterprise will now simply become Copilot,” said Colette Stallbaumer, general manager of Microsoft 365.

So Copilot has become the free version of the AI chatbot, while Copilot for Microsoft 365 is the paid one. You can still use it for free in Bing and Windows but there is also a dedicated website for it now working in Microsoft Edge or Chrome on Windows or macOS, although you'll need a Microsoft or Entra ID account.

The rebranding makes me think that Microsoft is about to pour a lot of its power into AI exploration with Copilot. Despite that, Bing doesn't go anywhere, it's still the same search engine and the force behind many Copilot tools.

“Bing remains a prominent brand and technology powering many Copilot experiences while continuing to be a leader in the search industry,” said Caitlin Roulston, director of communications at Microsoft.

Interestingly, according to The Verge, earlier this year Microsoft’s consumer chief marketing officer Yusuf Mehdi commented that the company decided to keep the Bing brand because it's a recognizable name with a neutral reputation. "It has all the positive things, it’s four letters, it has one syllable, it’s global, and it has equity. So we said we’re gonna stick with the Bing brand." Looks like it was not enough, so now we have Copilot to entertain our AI curiosity.

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