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Microsoft Signs a New "Call of Duty Deal" with a Cloud Gaming Provider

The company has entered a partnership with Ubitus as part of its efforts to bring its PC games – and potentially Activision Blizzard titles – to more platforms and alleviate the concerns of global regulators. 

Microsoft announced it has entered a 10-year partnership with Ubitus, a Taiwan-based cloud gaming provider, with the aim of making Xbox PC titles and potentially games from Activision Blizzard (should the proposed acquisition go through) available to a larger audience.

Ubitus identifies as a "cloud gaming enabler" that collaborates with other firms to establish cloud gaming platforms. Over the course of the past ten years, the company has been leveraging its technology to facilitate the availability of major games on the Nintendo Switch and other platforms.

For instance, Ubitus was responsible for bringing the supernatural thriller Control to the Nintendo Switch in 2020. Its cloud gaming streaming technology also enables Assassin’s Creed Odyssey and Resident Evil 7 to run on the platform.

The news of the partnership was revealed by Microsoft Gaming CEO Phil Spencer in a concise tweet where the Xbox head described this new agreement as the company's "commitment is to give more players, more choice." However, he didn't provide any additional details on the deal, so it's currently unclear how exactly the partnership is set to help Microsoft to expand the accessibility of its PC titles and Activision Blizzard franchises.

The announcement of the partnership with Ubitus comes just a day after Microsoft signed a deal with a Ukrainian cloud gaming provider, Boosteroid. These agreements are apparently part of a larger effort by Microsoft to alleviate global regulators' concerns regarding its proposed acquisition of Activision Blizzard, and they follow similar deals made with NVIDIA and Nintendo several weeks ago.

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