LogInIt continues to dominate the games market.
A new report from Niko Partners sheds light on China's video games market. The country remains the largest video games market, with 47% of mobile games revenue and 39% of PC games revenue coming from there.
The report states (via IGN) that while China’s video games market had a revenue of $45.5 billion in 2022, it is expected to grow even more and earn $57 billion in revenue in 2027. The country will also have 730 million gamers by 2027.
Most gamers in China spend money on mobile games (66%). PC gamers account for 31%, while 3% of spenders are console gamers.
Tencent and NetEase led the domestic PC and mobile games revenue in 2022 with a combined 61% share.
Niko Partners expects that China will approve over 1,000 domestic games and 100 import games in 2023. Its report mentions 102 esports tournaments held in China in 2022, 51% of which were for mobile games, with Honor of Kings having the highest combined prize pool of $14.7 million. At the same time, Valorant will “significantly impact China’s esports market upon its launch later this year”.
Find the report here and don't forget to join our 80 Level Talent platform and our Telegram channel, follow us on Instagram and Twitter, where we share breakdowns, the latest news, awesome artworks, and more.