Playrix Invests in AppQuantum
The two teams will now exchange expertise.
Mobile game developer Playrix announced they decided to invest in AppQuantum. This is Playrix's first investment in an independent publisher. The two teams plan to exchange knowledge in the fields of marketing, production, and mobile game analytics. The announcement notes AppQuantum will retain full independence.
AppQuantum will pass on the experience acquired from Playrix to its partner studios. In case you are not familiar with AppQuantum, the company publishes games from both internal studios and third-party developers. The company's products is said to occupy dominant positions among clicker and idle projects. Now, with the new deal, the company wants to achieve similar results in other game genres as well.
"Even without Playrix’s gaming and marketing expertise, AppQuantum’s published games had shown significant results. However, the company had been unable to reach its full potential.
Once AppQuantum received an investment from Playrix in early December, the company showed tremendous growth in just a month for a game that had been actively marketed for six months, since June 2021. According to Sensor Tower, from November to December 2021, revenue grew 92.5% – from $1,815,227 to $3,497,543, not including the main advertising monetization.
I can't even imagine the results we will achieve when we apply all of Playrix’s expertise."
Evgeny Maurus, Founder of AppQuantum
"AppQuantum is one of the strongest mobile game publishers in the world with unique expertise in hybrid games (games with a combination of in-app and advertising monetization). I hope that our cooperation will help them further reinforce their position and continue their impressive growth."
Dmitry Bukhman, Co Founder, Playrix
You can learn more about AppQuantum here. Don't forget to join our new Reddit page, our new Telegram channel, follow us on Instagram and Twitter, where we are sharing breakdowns, the latest news, awesome artworks, and more.
