Technology will help create emotion in stories.
Guerrilla | Horizon Forbidden West
When I think about personalization, I have to say artificial intelligence doesn't come to mind as a solution, but maybe it's just me. Asad Qizilbash, head of PlayStation productions and product, doesn't agree and believes that this is the future that will deliver the narrative players want nowadays.
In a recent interview, he said that AI and advanced technology will make game characters more expressive and emotive and thus improve storytelling.
"In terms of gaming's future, I envision games becoming more personalized due to advances in technology and AI, enabling customized experiences for each player. Moreover, technological advancements will enhance emotional depth in games by allowing characters to be much more emotive and expressive, fostering more evocative storytelling. That's going to help a whole generation of creators be able to just create so much more emotion in the stories. The focus is going to shift from graphics or visuals to immersive narratives that resonate long after the controller is set down."
PlayStation's role in this evolution is to be a "destination defined by community and a commitment to quality, unexpected and memorable experiences," in Qizilbash's opinion.
One example of these personalized experiences is NPC interaction, which will change based on the player's actions: "This is important for the younger Gen Z and Gen Alpha audiences, who are the first generations that grew up digitally and are looking for personalization across everything, as well as looking for experiences to have more meaning."
Talks in favor of AI are nothing new and have been emerging more often lately. Naughty Dog's president Neil Druckmann, for example, expressed his love toward the technology saying it is going to revolutionize how content is being created. To him, it's a powerful tool that helps even non-technical people realize their dreams.
I understand big bosses' fondness for AI (and the money it can save them), but I just don't see how it can advance storytelling and characters' expressiveness because these are the two things that a machine can't really grasp, in my view. As, you know, it doesn't have feelings and can't come up with brand-new, original thoughts because generative AI relies on previously created ideas. Sure, freely talking NPCs are what we all want, but it's hardly the pinnacle of meaningful narration.
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