Research

Playtesting is a crucial step in the game development process. With the rise of the cloud, the increase in users from 160.2 million in 2021 to 220.2 million in 2023, as well as the growth in market capitalization from $1.3 billion in 2021 to $2.3 billion in late 2022, playtesting in the cloud is becoming a popular option for game developers. This research will discuss the advantages and disadvantages of playtesting in the cloud and provide insights into the current supply and demand of cloud playtesting solutions.

In this research, 80 Level Research team aims to present insights on the consumer market in Africa (the economy, game audience and their preferences, and also payments solutions) in order to equip the region's development decisions with facts.

In this research, the aim was to dive deeper into the way business in game development is done in African countries. What countries to look at first if you want to enter the African market? What business opportunities and future prospects lie on the continent? 

80 level research doesn’t get tired of researching futuristic topics and is happy to reveal another exciting research: The use of AR doesn’t stop with games and entertainment (like Pokémon GO) and filters and masks on Snapchat or Instagram. Brands use AR for marketing and retail distribution, which changes customers’ experience by adding another interaction between a brand, its products and the end-user (consumer).

To run a business in China, a lot of aspects and peculiarities have to be taken into consideration to be successful on the market. Because Chinese culture is different from what Western businessmen do, misunderstandings and misconceptions are inevitable for inexperienced and poorly informed businessmen.

80 Level Team did research to learn more about the game development industry in Turkey. This report defines some unique features and development directions of the local market and uncovers what is like doing business there.

The 80 Level Research team presented a new report where it explored the indie games genre and closely looked at its audience trying to understand who indie gamers are, what fuels their drive to play, which game attributes lead to purchase, and more.

80 Level Research Team has conducted new research to determine the current state of cloud gaming services: its main challenges, prospects, the direction of development, as well as monetization trends, and opportunities.

To dive deeper into how software developers work and make money, the 80 Level Research team interviewed software developers experts about monetization models.