LogInAs a Brand Marketing leader at SGS, you will be tasked with devising marketing strategies and spearheading creative campaigns and initiatives aimed at increasing brand recognition and driving sales.
Savvy Games Studios, Riyadh, Saudi Arabia-based game studio, is looking for a Marketing Brand Manager who will help the company reach the success of its games across key regions in both the casual and niche segments.
As a Brand Marketing leader at SGS, you will be responsible for devising marketing strategies and spearheading creative campaigns and initiatives aimed at increasing brand recognition and driving sales.
Additionally, you will play a vital role in establishing SGS games on a global scale. This will encompass tasks such as strategizing, managing the roadmap in line with production schedules, overseeing content delivery, and maintaining effective communication with all relevant stakeholders, including other SAVVY Group companies.
Responsibilities:
- Defining and leading marketing strategies, including Go To Market, Growth, Community, and Lifecycle for the whole range of SGS mobile games;
- Responsible for the growth KPIs and defining the marketing objectives and strategies to achieve these goals aligned with financial plans, product roadmap, and audience insights;
- Collaborate and lead the development of creative strategies to maintain a consistent and cohesive brand vision across UA, App Stores, Lifecycle, and Social networks;
- Maintain licensor relationships across marketing to manage asset approvals and highlight partnership opportunities in collaboration with the B2B department;
- Work with UA, Data and Research, Monetization teams, and Finance to build financial models and business cases for new marketing initiatives;
- Key results will focus on paid and organic growth marketing strategies. Build innovative multi-channel campaigns that will expand the reach of our products/brands;
- Ability to connect marketing activities to measurable results and make strategic decisions that balance short-term RIO and long-term growth;
- Test, optimize, and analyze campaigns and projects based on predetermined success metrics. Allocate time and resources appropriately;
- Pitch, brief, drive, and challenge external specialized agencies;
- Present, argue, defend marketing strategies, plan, and present SGS brands to internal and external audiences.
- Build and follow the marketing budgets;
- Communicate and report to the Head of the division.
Requirements:
- At least six years of experience developing brand/product strategy, managing marketing campaigns, and working within a marketing organization;
- Effective experience leading media buying, asset development, messaging, and marketing strategy across UA, Brand, Lifecycle, and Social;
- Strong project management skills;
- Experience in developing and executing go-to-market strategy from end to end;
- User Acquisition experience is a plus;
- Genuine interest in mobile games;
- Fluent in English; any additional language is an added value.
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